How to sum up the humble, yet vital, business card…
Patrick Bateman is unhinged. With his wild narcissism and apparent superiority complex he is detached from a world with which he has lost interest and hates viscerally. In a world saturated with capitalism and greed it seems that looking good, knowing more and being the best are all Patrick has to live for. We see this in his workout routine and his fastidiously constructed opinions on popular music. But here in the office, as his colleagues show round their new business cards we see just how important it is to him. To see him sweat and fume as each new business card is presented, is to see that he really does have very strong feelings (as insane as they may be).
Until this point he has been a narrator. He has explained what makes him look so good, and in fact makes it quite obvious he ‘knows’ he’s the best of his peers. But with each new font, finish, colour, or embellishment he shudders and squirms with inadequacy. He is intensely aware that he has been outdone in matters of the superficial, and his mask of sanity starts to slip.